Creating a Cohesive Marketing and Sales Approach

Allied Group Case Study

How we aligned Allied Group content, email, and sales activity

50%+ Open Rate
On Targeted Email Campaigns

Allied Group wanted to move beyond disconnected marketing activity and build a more cohesive approach that supported real business growth.

Social media and email were already in place, but they weren’t fully connected to sales, and key customer groups weren’t being targeted as clearly as they could be.

We support Allied Group across multiple areas, including:

  • Overall marketing strategy and planning
  • Social media management to grow awareness and engagement
  • Email marketing with targeted campaigns and automated workflows
  • Webinars and conference support to position the brand as a trusted voice
  • Automated notifications to alert sales when key audiences engaged
  • Branding, marketing materials, and merchandise to reinforce visibility
  • Ongoing collaboration with the internal team to keep everything aligned

All activity works together to support both marketing and sales goals.

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The Results

All marketing was setup so the sales team received clear signals when prospects engaged, helping them follow up at the right time with the right message.

Social Media (12 Months)

110,000 impressions and 3,000 reactions on Linkedin

Email Marketing

Over 50% open rates for targeted campaigns

Webinars & Lead Conversion

Successful delivery and promotion of targeted webinars supported by dedicated landing pages, resulting in strong attendance levels and a clear increase in qualified call bookings from engaged prospects.

FAQs

Frequently Asked Questions

How do I supply my social media login details?

We will provide you with a secure password sharing website to provide maximum securing. We control all postings through a social media management platform.

Is there a minimum commitment?

In short, no. We offer a rolling monthly contract to all social media clients.

How often do we review the social media strategy together?

We always arrange a monthly review call, where we cover the performance of current social media channels and what future content we have planned. You will also get a monthly feedback form to help us understand what content you prefer.

Do You Offer Other Marketing Services?

We offer a wide range of outsourced marketing services, including social media, email marketing, content design and print. Why not reach out to our team and we can talk you through the options available.

Your Marketing Partner

Ready to bring in more customers?

Schedule a call and let’s build a growth plan you can rely on.

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